Odyssey Hard Seltzer

Odyssey is an original passion project created by me in which I wanted to do a take on hard seltzer drinks as they are becoming more popular. Odyssey is Ancient Greek themed, as I felt like doing a fun play on the Odyssey and drinking, combining it to be “A Journey From Your First To Your Last Sip.” The project contains branding, product mockups, advertising, and packaging design.

BRANDING

Odyssey's logo portrays a Spartan helmet surrounded by the top half of an old compass. The blue within the logo represents the sea and the sky, while the gold represents the color of Spartan warrior armor. Each individual logo has a color to represent its rightful flavor. (Original, Peach, Pineapple, and Grape.)

PRODUCT

Odyssey Hard Seltzer comes in two sizes. An 8-ounce can as well as a 12-ounce can. No matter the choice, it will for sure be A Journey From Your First To Your Last Sip. Odyssey has a few flavors, one being original and the others peach, pineapple, and grape.

ADVERTISING

Odyssey advertising was created to appeal to people over the legal drinking age. Ads were placed in high-traffic areas, as well as on billboards, posters, and other signage. Ads were created in Illustrator and mocked up in Photoshop.

PACKAGING

Odyssey packaging was created in Adobe Illustrator and placed onto mockups in Photoshop. I wanted the packaging to stick out and catch the buyers eye. As well as wanting to keep the pattern of the packaging consistent with the overall branding theme.

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