Pizzeria Dell'ultima Fetta

Last Slice Pizzeria was a very personal passion project. My family roots are from Lucca, Italy. My great-grandfather was from there before coming to America and setting up shop in Anaconda, Montana. With pizza being one of the most important symbols of Italy, I wanted to bring that into play with the memory of my great-grandfather. The project contains branding, advertising, social media marketing, business collateral, and more.

BRANDING

Last Slice Pizzeria's logo represents the tossing of pizza dough into the air. I chose the three rings to portray and represent my great-grandfather, grandfather, and father. Pizzeria Dell'ulltima Fetta is the Italian translation for Last Slice Pizzeria, as pizza is one of the most important symbols of Italy.

ADVERTISING

I wanted to create ads that fit the overall feel of the brand. ranging from billboards to posters to social media advertisements. Last Slice Pizzeria wants to reach anyone and everyone. I also wanted all the ads to sort of have that rustic, authentic Italian feeling. All photos are downloaded from Unsplash. Ads were mocked up in Illustrator and Photoshop.

SOCIAL MEDIA

Last Slice Pizzeria can be found on Twitter (X) and Instagram, as I felt those would be the platforms that got the most views. Our social media is a continuation of our ad presence as well as a few other things. That being said, I put together mockups in Illustrator and Photoshop.

BUSINESS COLLATERAL

PRODUCT VARIATIONS

Before settling on the current look of the pizza boxes, I played around and crated them. Although I didn't end up using these as my final design, I still felt they could be used as some kind of special or limited edition box.

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